Analytics and incorrect measurement of

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Conversions may lead to incorrect conclusions and ineffective decisions regarding advertising campaigns. What mistakes can you make in this regard No conversion tracking , i.e. no assessment of the effectiveness of your campaigns. Too many conversions attributed to one campaign , which leads to the campaign being optimized for an excessive number of events. In this case, the campaign will focus on the easiest goal to achieve anyway and will not necessarily achieve its goal. No optimization analysis and testing. Lack of integration of Google Ads with analytical platforms , so you do not have a consistent and accurate picture of the effectiveness of the advertising campaign. No analysis of optimization factors , i.e. limited to monitoring basic numbers, e.g. clicks or conversion costs. How to avoid these mistakes.


First, make sure you have the appropriate conversion tra Rich People Phone Number List cking code implemented on your website or mobile app. Also remember to correctly define what you consider conversions in the campaign  it does not always have to be the purchase of a productservice! In addition, test, analyze, optimize and draw conclusions. Poorly planned Google Ads account structure The correct structure of the Google Ads account is crucial for an effective and efficient advertising campaign. The account must be constructed in such a way that you can easily "read" the strategy and quickly draw conclusions from the campaigns being implemented.





The flexibility of the structure is also important because it will allow you to make changes quickly. The most common errors regarding the structure of a Google Ads account are: Lack of division of campaigns by types , i.e. using only one type of campaign, e.g. product campaign, excluding campaigns in the search network or advertising network. Don't limit yourself, check out different solutions. Inconsistent campaign naming that does not clearly indicate the chosen advertising strategy. Names should indicate at a glance what is inside individual campaigns, as well as allow .