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A graph like this should make you take a closer look: indexing status You can find out more about this in my blog post about indexing . Crawl frequency According to “crawling statistics” in Search Console, are significantly more URLs suddenly being crawled? If so, then there have been some changes to the website that you should be aware of. To understand what Google is doing, you'd better take a closer look at your log files - for example in a case like this: crawling statistics In the log files you can see which URLs Googlebot accessed and when.
If there are URLs that you don't want, you should prevent search engines from Special Data crawling them . Crawl error The Crawling Errors report continually provides new 404 errors and server errors. Not all errors that appear here are always relevant. that are best addressed quickly: crawling error Do you want to stay ahead of Google? Then it's best to set up regular crawls, for example with Ryte, and fix the error status codes that appear there. With a bit of luck, you'll find the error before the search engine. Hreflang error In the Search Console report “International Orientation” you can see whether the linking of international pages with hreflang is correct.
I don't know of any tool that can reliably validate the hreflang across domains. However, valid hreflang are very important for international rankings. You should therefore keep an eye on this report regularly. Are there suddenly fewer hreflang shortcuts and increasing errors? Then something seems wrong - like this: international orientation Mobile display You should also keep an eye on the “Usability on Mobile” report (and for AMP “Accelerated Mobile Pages”). After all, these days Google ranks your site based on its mobile site. Changes Screening for changes is also extremely helpful for us SEOs.
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