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Why choose Instagram for your ads?Advertising on social networks has become a basic strategy for companies that want to increase their digital presence, but why choose Instagram?According to marketing expert and owner of Ubbersuggest, Neil Patel , “ The average CPC on each social media platform varies widely. For example, on Facebook it costs $0.51, while on Instagram it costs $1.28. On Twitter, the average CPC is $0.53, while on LinkedIn it is .
”The conclusion is that, in the case of Instagram Ads, the price is not a decisive Bolivia WhatsApp Number factor in the choice, but rather the more than 1 billion monthly active users , which guarantees significant reach for brands seeking to promote their products or services. most important social networks worldwideAnother extra value that determines the choice of Instagram is the ability to tell stories through images and videos . for companies that sell “highly visual” products such as clothing, jewelry or food. Lastly, and very important for those responsible for marketing, is Instagram's conversion rate, which is above that of other social networks.
Instagram Ad Costs: Food for Thought StatisticsStill wondering why to invest in advertising on Instagram? With these numbers you will be convinced!Visits : Instagram has the number 7 place in the top of the most visited websites in the world, with more than 4 billion visits, in 2022. ( Semrush ) LATAM : the forecast is that Instagram will reach 234.3 million users in Latin America in 2023 ; and 241.1 in 2024. ( eMarketer )Interactions : 90% of network users follow at least one company.audience demographicsStrategies to optimize the cost of ads on Instagram.
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